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Stop Declaring You Have A Bad Memory (or you might just believe it!)

aging memory health mindset Sep 06, 2022
causes for bad memory

You struggle to recall details sometimes. Perhaps dates feel elusive, birthdays slip by or the ever-embarrassing I-can’t-remember-your-name-event pops up more frequently than you’d like to admit.

I see you, my friend! Many of my clients feel the same way, at first.       

But there is no such thing as having a ‘good’ or a ‘bad’ memory.

Here’s why…

You can improve your memory, at any time and any age. Even if you’ve been struggling with it for years.

Brain and learning performance expert and author, Jim Kwik, insists that memory isn’t something we have, it’s something we do. Which means that you can make a choice to improve and strengthen your memory at any time.

Your brain is listening to your self-talk

The power of your brain and your mindset is astounding. If you are constantly feeding your brain negative thoughts like…

  • I just can’t focus
  • I can’t ever remember anything
  • It’s pointless to tell me your name because I won’t remember it
  • I have a bad memory

Then you’re providing your brain with a script to act on. You are automatically discounting and discouraging yourself and you’re settling into those beliefs.

You may even be feeding into the myth that your age determines your cognitive stamina. In other words, you’re limiting your own potential.

Click here to download your FREE copy of the Get Your Memory Back Guide!

Shift your perspective

While a strong recall may not be a skill you inherently have, it’s your thoughts and actions that are truly holding you back from accessing a vibrant memory.

If you can begin to think of your memory, your focus and your mindset as a verb, or something you do, rather than a noun, something that you have, then you can take the power back.

You are in control of how you think and feel about your memory. You can choose empowerment through positivity and action…

Or you can continue to feed yourself the same narrative and watch it come into fruition.

Support your memory

Jim Kwik, who had to overcome many obstacles from brain injuries and learning difficulties as a child to become the expert he is today, states that there is no such thing as a good or a bad memory, but rather a trained versus an untrained memory.

And while I agree, in most ways, my approach differs slightly in that as we age, training is only one part of the equation.

The way you eat, sleep, stress and move your body all impacts your memory function now and as you get older. Especially if you’re already battling memory struggles or you’re concerned about your family history of neurological disease, like Alzheimer’s or other dementias.

For that reason, it’s critical to support your memory while you work on strategies to strengthen it and keep it healthy for a lifetime.

Finding the right balance of support, training, and mindset is so effective in helping you get your memory back, which is why 1-1 coaching is so valuable.

Click here to schedule you’re (free) introductory coaching call with Francine

Step into positivity

Jim Kwik advises adding the word ‘yet’ to the end of your statement.


  • I don’t have a good memory,  
  • My recall isn’t strong,  

This allows you to step into a space of experimentation and growth. What actions will you take next to improve your memory?

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causes for bad memory

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Meet your memory health coach

Francine Waskavitz, owner and lead coach at Longevity Coaching, LLC. is a memory health expert dedicated to helping you get your memory back, strengthen it and keep it healthy for a lifetime.

Her mission is to empower you to take early action to support your brain health so you can thrive in the life you’ve worked so hard to create, without memory loss interrupting your plans.

Francine has her Bachelor of Arts in Communication Sciences and Disorders and her Master of Science in Speech-Language Pathology (SLP) from the University of South Florida. She also attended the Institute for Integrative Nutrition (IIN) where she became an Integrative Health and Nutrition Coach.

Leveraging her expertise in memory from her 10 years as an SLP with her passion for health and wellness, Francine is dismantling the myth that memory loss is inevitable with age. 

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