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Stop Declaring You Have A Bad Memory (or you might just believe it!)

aging memory health mindset Sep 06, 2022
I have a bad memory

You struggle to recall details sometimes. Perhaps dates feel elusive, birthdays slip by or the ever-embarrassing I-can’t-remember-your-name-event pops up more frequently than you’d like to admit.

I see you, my friend! Many of my clients feel the same way, at first. But there is no such thing as having a ‘good’ or a ‘bad’ memory. Here’s why…

You can improve your memory, at any time and any age. Even if you’ve been struggling with it for years.

Brain and learning performance expert and author, Jim Kwik, insists that memory isn’t something we have, it’s something we do. Which means that you can make a choice to improve and strengthen your memory at any time.

Stop saying I have a bad memory. Your brain is listening to your self-talk

The power of your brain and your mindset is astounding. If you are constantly feeding your brain negative thoughts like…

  • I just can’t focus
  • I can’t ever remember anything
  • It’s pointless to tell me your name because I won’t remember it
  • I have a bad memory

Then you’re providing your brain with a script to act on. You are automatically discounting and discouraging yourself. And you’re settling into those beliefs. In other words, you’re limiting your own potential.

Click here to download your FREE copy of the Get Your Memory Back Guide!

Shift your perspective from I have a bad memory to more positive thoughts

While a strong recall may not be a skill you inherently have, it’s your thoughts and actions that are truly holding you back from accessing a vibrant memory.

If you can begin to think of your memory, your focus and your mindset as a verb, or something you do, rather than a noun, something that you have, then you can take the power back. You are in control of how you think and feel about your memory. You can choose empowerment through positivity and action… Or you can continue to feed yourself the same narrative and watch it come into fruition.

Support your memory

Jim Kwik, who had to overcome many obstacles from brain injuries and learning difficulties as a child to become the expert he is today, states that there is no such thing as a good or a bad memory, but rather a trained versus an untrained memory.

And while I agree, in most ways, my approach differs slightly in that as we age, training is only one part of the equation.

The way you eat, sleep, stress and move your body all impacts your memory function now and as you get older. Especially if you’re already battling memory struggles or you’re concerned about your family history of neurological disease, like Alzheimer’s or other dementias.

For that reason, it’s critical to support your memory while you work on strategies to strengthen it and keep it healthy for a lifetime.

Finding the right balance of support, training, and mindset is so effective in helping you get your memory back, which is why 1-1 coaching is so valuable.

Click here to schedule you’re (free) introductory coaching call with Francine

Step into positivity

Jim Kwik advises adding the word ‘yet’ to the end of your statement.


  • I don’t have a good memory, yet.
  • My recall isn’t strong, yet.

This allows you to step into a space of experimentation and growth. What actions will you take next to improve your memory?

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Questions? Contact Francine Here

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Meet the Coach

Hey there! I'm Francine, a speech-language pathologist turned memory health coach with a passion for helping you overcome your memory problems.

In my practice, I help women just like you trade memory problems for confidence and clarity everyday so you can think clearly and remember easily, without constant self-doubt weighing you down. 

If you're struggling with poor recall and foggy thinking, you're in the right place and I want to help you!


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